How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
Product one (Magazine):
I am going to be designing a magazine that will be targeting sophisticated 16-25 year olds of all genders. To appeal to the sophisticated audience, I will be drawing attention to the art form of fashion and photography. My audience research suggests a mixed response to representations using models older than the target audience, with some positive and some negative. However, the consensus seems to be more in favour of representations of people close to the age range of the audience. While focusing on fashion and style, I will also address ideologically based issues that my audience have identified as ‘concerns.’ The first issue will be subtitled ‘gender’ and the second ‘nature.’ The mise en scene in the ‘gender’ issue will feature two models, one male and one female, using contrasting lighting of blue and pink to obviously emphasise the binary gender expectations that pervade hegemonic representations. The nature ‘issue’ will feature a young woman in close up with the use of flowers to help convey the idea of fashion in relation to nature. We are creating this for ‘Bauer Media Group’, who do not produce a magazine similar to this, so I will be adding to their portfolio and targeting a younger audience than is currently within their fashion demographic.
Product two (Website):
Product one (Magazine):
I am going to be designing a magazine that will be targeting sophisticated 16-25 year olds of all genders. To appeal to the sophisticated audience, I will be drawing attention to the art form of fashion and photography. My audience research suggests a mixed response to representations using models older than the target audience, with some positive and some negative. However, the consensus seems to be more in favour of representations of people close to the age range of the audience. While focusing on fashion and style, I will also address ideologically based issues that my audience have identified as ‘concerns.’ The first issue will be subtitled ‘gender’ and the second ‘nature.’ The mise en scene in the ‘gender’ issue will feature two models, one male and one female, using contrasting lighting of blue and pink to obviously emphasise the binary gender expectations that pervade hegemonic representations. The nature ‘issue’ will feature a young woman in close up with the use of flowers to help convey the idea of fashion in relation to nature. We are creating this for ‘Bauer Media Group’, who do not produce a magazine similar to this, so I will be adding to their portfolio and targeting a younger audience than is currently within their fashion demographic.
Product two (Website):
My website will be designed and intended to act as a supporting media product for the magazine that will advertise the magazine to some extent whilst also including additional content exclusive to online readers. On the home page of my website I plan to design a feed of different articles similar to that of social media, which appears to be a convention of fashion websites, for example I-D.vice.com. This I believe is in keeping with the target audience as social media is often aimed at this demographic. In addition to this, I will include features such as fashion articles, including photographs from exhibitions I have visited in the planning of the magazines. This will include ‘Fashioned from Nature’ and an additional photo series, which does not feature on the magazine, exploring summer fashion. The website will also include individual pages for each edition of the magazine, describing their focus and contents. There will be a clear mission statement, which will feature at the top of the homepage as a way to connect audience with intent.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
There will be obvious connection between the online and print products; for example, the masthead on both will be similar and positioned top centre of the page. I will also use similar colour schemes and font which will help to ground the products together. In the interest of continuity, some of the magazine images will appear on the website also allowing them to be viewed as an entire series of photos.
As stated in the brief, the magazine will contain a call to action for readers to visit the website. This will be part of the editor’s notes to readers as will be intended to create a connection of equals as it asks readers to comment on ‘how well they think we are doing’ or to suggest stories.
No comments:
Post a Comment